Welcome to Keap Academy
Your source for product education, business automation strategies, and support to grow your business and save time
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Build a play - Webinar Registration
Learn how to build a complete webinar registration system using Keap—invite leads, confirm attendance, send reminders, and follow up with upsell offers automatically. Perfect for growing your list and boosting conversions.
Free
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Build a play - Holiday Sales Offer: Black Friday
Build your holiday campaign in Keap—fast. Get email templates, landing pages, and automation tools to launch your Black Friday and Cyber Monday promos with less stress and more sales.
Free
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Build a play - Production Pipeline Automation (Max Edition)
Learn to use Keap’s Pipeline beyond sales. This course shows how to manage a podcast production workflow, from guest invites to publishing, but the same process applies to any project needing an organized, automated workflow.
Free
Are you new here?
Welcome! We're so glad you're here. Watch the bundle and we'll show you where to start.
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Get Started with Max
9 CoursesIf you're new to using Keap Pro or Max, then this bundle of training content will give you the foundation you need to get started on the right path.
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Ultimate Starter Mini Course
Get up and running with Keap Ultimate. This course covers key features like navigation, contact records, search tools, and more—so you can confidently manage your business from day one.
Automate Smarter, Sell Faster, Grow with Confidence—All in One Platform
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Game-changing software with the most powerful automation builder, and our brand new AI-powered copy generator.
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Expert strategies to put to use in your business today, no matter what stage.
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"Everything about this experience exceeded expectations - I was hoping to just learn a few "new tricks", but it was so much more comprehensive."
- Sandra, Keap User
"The workshop was great, it gave me a whole new outlook on how campaign creation should be. If I could have that everyday of my life I would. It was well done and has set a new bar for every webinar I attend going forward."
- Dozie, Keap User
"I have gotten so much out of this class. What’s crazy is it’s not all Keap oriented. It’s been one of the most productive things that I have done. even though I have not gotten through all the content."
- Jill, Keap User
"It exceeded my expectations. I was blown away by it all. Excellent!! Just what I needed to feel more configurable with software. Thank you!"
- L. Miller, Keap User
"Such useful content that goes beyond just how to use keap, but really how to "use our own business". Takes in consideration the big picture while going into the details of the how to. "
- Julie P., Keap User
"I wish I would have gone through this course a few years ago. I find the layout of the Keap Academy courses to be easy to follow and keeping track where I'm at in the course is a breeze. I love seeing the checkmark when a section is completed and the automated emails I get. I feel like I've accomplished something of value and will be able to execute, understand or delegate in the future. You guys have made huge improvements in the Keap Academy. Great job and thanks for helping me become more confident using Keap!"
Ads That Convert: Cold, Warm, & Hot Traffic Explained
Learn how to structure ads around audience temperature so you deliver the right message at the right stage of the buyer’s journey. Guest host Lou Caporaletti, founder of Lounami Marketing, will share his proven framework for scaling with Meta Ads — from crafting cold audience hooks to closing hot leads with automated follow-up inside Keap.
Whether you’re new to running ads or looking to improve ROI, you’ll walk away with a clear, actionable plan to attract, nurture, and convert with confidence.