Ask the Experts: Memberships
We interviewed a dozen small business experts to ask for their advice on building and launching memberships, and packaged up their wisdom into short digestible modules.
Introduction
How does a business determine if adding a membership is a good fit for their model? Or their industry?
What are the different membership models/structures you’ve seen? Real World Examples?
Are there common mistakes you see businesses make with their membership?
How do you recommend organizing or planning your membership content for consumption?
What are the top things that the most successful memberships do to separate themselves from your average membership experience?
What strategies have you seen used to successfully reduce churn or attrition?
What roles and/or skills are involved in the successful implementation or management of a membership site?
What are some common, ongoing challenges you see from launched memberships?
How does a business determine what tech to use for their membership?
What Keap features are critical to support a membership?
Parting Words
Feedback Survey
Advice and perspective from more than a dozen experts who have first hand experience launching and growing memberships, and building predictable recurring income.