Course curriculum

    1. Introduction

    2. Who is this for?

    1. Why do I need a predictable customer machine?

    2. How do I build a predictable customer machine?

    3. What should my marketing be doing?

    4. The Playbook Concept

    1. The Framework Stages

    2. Your Current Reality

    3. Example: CrewTracks

    4. Experience vs Journey

    1. Where do I start?

    2. Automation

    3. Example: Quick Business Resolutions

    4. But what do I say?

    1. What prevents us from succeeding?

    2. Sound Simplicity

    3. The Comfort Trap

    1. Practical Application

    2. It always comes down to people

    3. Closing Thoughts

    4. Feedback

About this course

  • Free
  • 21 lessons
  • 2 hours of video content

"I desperately needed this class."

Jenna, Keap User

"This was a surprise but I desperately needed this class. I really enjoyed how they broke down the customer journey into understandable steps. I enjoyed this class so much!"

"Love the short videos and the step by step."

Sally, Keap User

"Love the short videos and the step by step. I feel more confident than ever about my ability to use automation to serve my customers better."

"It feels good to have a clear overarching picture in mind."

Lindsey, Keap User

"This was very helpful in showing me where to begin. We actually don't have a clear pathway in place, yet. It feels good to have a clear overarching picture in mind as I begin the work of creating our customer experience. Thanks!"

"This is great! I'm glad I click this course."

Bernadeth, Keap User

"This is great! I'm glad I click this course. Now I have a lot of ideas about this and hopefully will apply to my business. Thanks again! "

"The Lifecycle Marketing Framework is an incredible tool"

Diana, Keap User

"The Lifecycle Marketing Framework is an incredible tool that I am excited to implement fully into my process. This training really opened up a lot of possibilities that I had not considered. I’ve seen had gaps in my customer journey and I can see now how I can fix and elevate the experience."