Course curriculum

    1. Introduction

    2. Who is this for?

    1. Why do I need a predictable customer machine?

    2. How do I build a predictable customer machine?

    3. What should my marketing be doing?

    4. The Playbook Concept

    1. The Framework Stages

    2. Your Current Reality

    3. Example: CrewTracks

    4. Experience vs Journey

    1. Where do I start?

    2. Automation

    3. Example: Quick Business Resolutions

    4. But what do I say?

    1. What prevents us from succeeding?

    2. Sound Simplicity

    3. The Comfort Trap

    1. Practical Application

    2. It always comes down to people

    3. Closing Thoughts

    4. Feedback

About this course

  • Free
  • 21 lessons
  • 2 hours of video content

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"I desperately needed this class."

Jenna, Keap User

"This was a surprise but I desperately needed this class. I really enjoyed how they broke down the customer journey into understandable steps. I enjoyed this class so much!"

"Love the short videos and the step by step."

Sally, Keap User

"Love the short videos and the step by step. I feel more confident than ever about my ability to use automation to serve my customers better."

"It feels good to have a clear overarching picture in mind."

Lindsey, Keap User

"This was very helpful in showing me where to begin. We actually don't have a clear pathway in place, yet. It feels good to have a clear overarching picture in mind as I begin the work of creating our customer experience. Thanks!"

"This is great! I'm glad I click this course."

Bernadeth, Keap User

"This is great! I'm glad I click this course. Now I have a lot of ideas about this and hopefully will apply to my business. Thanks again! "

"The Lifecycle Marketing Framework is an incredible tool"

Diana, Keap User

"The Lifecycle Marketing Framework is an incredible tool that I am excited to implement fully into my process. This training really opened up a lot of possibilities that I had not considered. I’ve seen had gaps in my customer journey and I can see now how I can fix and elevate the experience."

"Highly recommend for every Keap user."

Bill, Keap User

"Great course. Highly recommend for every Keap user. As an investor we have recommended and worked originally with Infusionsoft and recently funded an insurance agency and are implementing Keap now extremely informative content thank you."