Course curriculum

    1. 1.1 - What is it?

    2. 1.2 - Myths and Misconceptions

    3. 1.3 - Common Mistakes

    1. 2.1 - How does it work?

    2. 2.2 - Getting Started

    3. 2.3 - Marketing Automation for Beginners

    1. 3.1 - Example: Automated Lead Nurture

    2. 3.2 - Example: Lead Capture and Fulfillment

    1. 4.1 - How do you measure the ROI of Marketing Automation

    2. 4.2 - The problem with ‘Marketing Automation’

    3. 4.3 - How I think about Marketing Automation

    4. 4.4 - Key Marketing Automation Metrics (what do I track?) Part 1

    5. 4.5 - Key Marketing Automation Metrics (what do I track?) Part 2

    1. Feedback & Next Steps

About this course

  • Free
  • 14 lessons
  • 1.5 hours of video content