1.1 - What is it?
1.2 - Myths and Misconceptions
1.3 - Common Mistakes
2.1 - How does it work?
2.2 - Getting Started
2.3 - Marketing Automation for Beginners
3.1 - Example: Automated Lead Nurture
3.2 - Example: Lead Capture and Fulfillment
4.1 - How do you measure the ROI of Marketing Automation
4.2 - The problem with ‘Marketing Automation’
4.3 - How I think about Marketing Automation
4.4 - Key Marketing Automation Metrics (what do I track?) Part 1
4.5 - Key Marketing Automation Metrics (what do I track?) Part 2
Feedback
A mini course that helps you understand automation and the role it can play for your business.
Dispel myths and misconceptions, and discover the potential of automation in your business. This course is designed to introduce small businesses to the fundamental concepts of automation and its role in enhancing or multiplying business outcomes.
Through bite-sized lessons and real world advice, participants will gain insights into the world of automation and how it can be applied to optimize sales and marketing efforts. With a focus on self-awareness, learners will explore how automation can help streamline tasks, save time, and improve overall efficiency.
Led by the Keap Academy team, this mini course will demystify automation, highlighting its application in lead generation, customer follow-up, and content delivery. Participants will learn to identify opportunities for automation within their own processes, arming themselves with the knowledge to make informed decisions about which tasks to automate.
The lessons will ensure that learners understand the importance of maintaining a human touch in customer interactions. By the course's end, participants will have cultivated a greater sense of automation's potential benefits and limitations.
This mini course is perfect for anyone with a busy calendar, because it's digestible, but can still create a meaningful impact. Join us to develop a newfound understanding of how automation can amplify your sales and marketing strategies, and learn how to take the first steps toward implementation.
Enroll now - and start planting automation seeds you can harvest for months and years to come.
